Market research and Market Intelligence
Find out the potential of your products - services on a target market
Analyse your competitors to position yourself effectively
Define the best market entry strategy
Gathering market information: size, volume, mapping, regulatory framework, etc.
Product and market tests: interviews with market players, analysis of demand, interest survey, opinion polls
Evaluation of local trends
Competitor surveys: product positioning, store checks, price, marketing, type of presence
Analysis of the functioning of the market and the key players in the distribution of similar/complementary products and services: sales force, logistical solutions.
SWOT analysis / GO or NO GO
Comparative study across several countries
Strategic advice and recommendations