Poland: Retail brands have success

The popularity of retail brands continues to grow across Europe.

According to the latest edition of PLMA International Private Label Yearbook, the share of retail brands currently exceeds 30% of market share in almost all of Europe.

In Central and Eastern Europe, the market share of retail brands remained above 40% in Austria and above 30% in Poland, Hungary, the Czech Republic and Slovakia in 2019.

In 2018 in Poland, sales of retail brands amounted to PLN 30.6 billion (EUR 6.85 billion), up 5.2% compared to the previous year. This represents 20.1% of sales of consumer products in Poland.

Source: dlahandlu.com