The popularity of retail brands continues to grow across Europe.
According to the latest edition of PLMA International Private Label Yearbook, the share of retail brands currently exceeds 30% of market share in almost all of Europe.
In Central and Eastern Europe, the market share of retail brands remained above 40% in Austria and above 30% in Poland, Hungary, the Czech Republic and Slovakia in 2019.
In 2018 in Poland, sales of retail brands amounted to PLN 30.6 billion (EUR 6.85 billion), up 5.2% compared to the previous year. This represents 20.1% of sales of consumer products in Poland.